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Subscriber Acquisition Through Landing Page Contests
- 1. Subscriber acquisition through landing page contests Presented by ! Larissa Cox ethicalDeal.com
- 2. Outline • Why increase email list?! ! • Why use contests to grow email list? ! ! • Why use landing pages to host your contests? ethicalDeal.com
- 3. Benefits of growing your email list Great ROI! ! For every $1 spent, average ROI = $44.25 (Experian)! ! 7 in 10 people said they made use of coupons from emails the same week (2012 Blue Kangaroo Study)! ! Higher CTR! ! Up to 20% CTR for email rather than 2-5% for display ads (Wordstream)! ! Quality leads! ! 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)! ! ethicalDeal: ! Email is #1 source of sales: 50% of our monthly sales come from email! ethicalDeal.com
- 4. Why contests? Versus! • Content! – ebooks, webinar, etc ! ! • Free product or service! – Trials, discounts, etc ethicalDeal.com
- 5. Contests are Easy • Easy to set up & moderate ! ! • Very easy to co-brand with another company by offering shared grand prize! ! • Soft sell, and simple for people to enter (especially if it is a sweepstakes) ethicalDeal.com
- 6. Contests are Fun • Strengthen company-consumer relationship! – allows people to interact with brand! –fosters positive feelings about products for consumer! ! • Creates “buzz” around product or brand! –Especially when rewarded for sharing ! (ex: more entries) ethicalDeal.com
- 7. ethicalDeal Contest Stats • Average 1000 views per contest! • Average of 60% conversion (entry) rate ! • In email follow-up, 40% open rate, 15% CTR! • 75% retention after 3 months ethicalDeal.com
- 8. Why use landing pages? Versus:! ! • Hosting on your website ! • Hosting directly on a social media platform ! • Offline contests ethicalDeal.com
- 9. ! Landing pages have a clear goal & CTA Clutter is conversion killer! • Too many option = choose no options & high bounce rate Enter to Win $100 Prize! Fill out form to enter to win Name Email Enter Now! ethicalDeal.com
- 10. Easy to collect data • Can collect the entries in an easy to download .csv report! • In sweepstakes form, you can easily pick a winner using a random number generator! • Provide market research ! – Ask questions during the entry process! – Easy digested .csv report ethicalDeal.com
- 11. Easily connect to other media • Can still utilize website, social and offline!! ! • Continue the sales funnel strategically ! ! • Utilize thank-you page of landing page ethicalDeal.com
- 12. Website • Use “thank you” page opportunistically by:! – Encouraging people that are already interacting with your brand to visit your site! – Encourage sales by providing promo-code ! – Linking to other sales collateral like a free trial ethicalDeal.com
- 13. Social • Work in Facebook “likes” into entry process through landing page widgets! • Spur engagement with your fans/followers with contest! • Give them an easy way to share contest with friends! ! • Create Facebook ads linking to the page ! – Get the like & email in 1 = high ROI ethicalDeal.com
- 14. Offline • Connect to an offline prize box! ! – By running same contest in store, then adding pages together! – Link poster with QR code ! • Give in-store promo-code on thank-you page ethicalDeal.com
- 15. Keep your leads! People are already interested and interacting with your company! ! Start emailing right away! • Sending a customized welcome email to entrants, again with promo-code or offer! • A/B test! ! • Research shows that 35-50% of sales go to the vendor that responds first. (Source: InsideSales.com)! • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa) ethicalDeal.com
- 16. Summary • Growing your email list is key part of sales pipeline! • Contests are simple means of acquiring subscribers that also builds brand awareness and trust ! • Landing pages:! • Easy to set up and extract data from! • When optimized, great for conversions! • Easy to connect to other media ethicalDeal.com